White Rose Bar and Grill

White Rose Outdoor Teaser, building anticipation for the grand opening of the remodeled and rebranded establishment

 

White Rose Bar and Grill in York, PA was having a perception problem and decided to rebrand in a marketing push that would coincide with an interior design upgrade and expansion.

This is a concept and design used to both get people talking about the “new White Rose”, highlight the specialty martinis and to show that the White Rose Bar and Grill is never the same old, same old. A fish was harmed in this ad and it tasted damn good! Click to view the large poster design.
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White-Rose-Brochure
Brochure designed to show off the new renovations, the new menu and the new brand.

Design of the special invitation to the Reopening of White Rose Bar and Grill
Design of the special invitation to the Reopening of White Rose Bar and Grill

This design was created to invite special guests to the VIP grand re-opening celebration. The new image campaign and this design created such a buzz that some people had to be turned away due to the sheer volume. The evening was so memorable that it got a little fuzzy there towards the end.