Texas Pete Premium Blends

Texas Pete – the hot sauce people – had developed a new product line called Premium Blends, and asked us to develop the brand and marketing for it.

These image-based ads helped launch this new Texas Pete product into the market.

The armadillo ad was presented to the client as an “ice breaker”, and they loved it. Despite it’s shock appeal, it was strategically sound on many levels.

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Here is the television commercial we did for the product launch.