The Martin Memorial Library in York had undergone some serious renovations and a week-long celebration was planned for it's reopening. The idea conceived was to take local personalities and celebrities and tie them as the new face of the library. The campaign was multifaceted, television, print advertising, outdoor, posters, banners and mailers. The campaign was overwhelmingly successful.
Above is a teaser ad and banner, just to get the buzz started. Below are samples of ads that ran.
The campaign was a treat to work on, but I wouldn't have to remove the background from the photograph of a person ever again.
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